Book Review: Buyology: Truth and Lies About Why We Buy
Ever wondered why compulsive shopaholics continue to rack up credit card debt even when they know they should stop? Your body’s biological functions may be at fault. Written by world class marketing guru Martin Lindstrom, Buyology is an enlightening book on his experiments that study the powers of neuromarketing – to shed some light on [...]
Comparing Prices Was a Bad Idea
It’s always enlightening to see how our brains work – especially when the instinctive nature of the mind can be detrimental to the way we handle money. One such thought process is our propensity draw comparisons. Many people blame credit cards, loans, and mortgages, which is (again) another form of human behavior – the tendency [...]
Pondering the Truth Behind “Free”
We love the word “free”. To us, “free” implies something that doesn’t come at a cost. Free stuff is great. Who doesn’t like free stuff? We are a society that thrives on capitalism: there is always something to gain in exchange for something else – which should probably hint that “free” comes with a catch [...]
Larger Bills Get Less Action
What is it with “Benjamins” that make them so lovely to keep and so hard to let go? Is it natural instinct to be more reckless with a $100 bill than five $20 bills? Although those with six-figure incomes may have been conditioned not to think so, it still happens to them to some extent. [...]
With Expensive Stuff Comes Insecurity
With all the great new toys and clothing that everyone received this holiday season, there may be a rising sense of insecurity as we accumulate more stuff – especially the expensive stuff. Wouldn’t you be a little more cautious when pulling out that new iPhone or flashing those glimmering diamond earrings? The more valuable the [...]
